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Course description

Digital Marketing Essentials provides foundational knowledge and skills to promote products or services online. It covers key areas such as social media marketing, email marketing, SEO, content creation, and digital advertising, helping learners effectively reach and engage digital audiences.

What will i learn?

  • Understanding of Digital Marketing Channels – Knowledge of SEO, SEM, social media, email, and content marketing.
  • Ability to Create a Digital Marketing Plan – Skills to design campaigns based on audience and goals.
  • Familiarity with Key Tools – Practical use of platforms like Google Analytics, Facebook Ads Manager, and Canva.
  • Preparedness for Entry-Level Roles – Readiness for jobs in digital marketing or freelance promotion work.

Requirements

  • Willingness to Learn Digital Tools – Openness to platforms like Google Ads, Meta Business Suite, Mailchimp, etc.
  • Communication Skills – Ability to write and create engaging content.
  • Access to a Computer and Internet – For hands-on practice and assignments.
  • Interest in Online Marketing – Motivation to learn how digital channels work for promotion.
  • Basic Computer and Internet Skills – Comfort with browsing, email, and social media.

₦35000

Lectures

8

Skill level

Beginner

Expiry period

Lifetime

Certificate

Yes

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